Friday, 7 February 2014

Responding to Media Products





Friends is an American sitcom set in New York City. Created by David crane and Marta Kauffman, who also created Joey, Dream On, Veronica's Closet and many more. Friends had an overall of 236 episodes spread out through 10 seasons. The Programme ran from September 1994 to may 2004 and even from then, in the first week of 2014 which will mark its 20th anniversary it is still holding the top 6 spots for views on comedy central. Just by taking a look at how much the actors were getting paid you can see how unbelievably successful this programme was. In the first season the actors were getting paid roughly $22,500 per episode to the 10th season were they were getting paid around $1,000,000 per episode.

This is one of your typical sit com layouts, some of the characters living together, one social area that they all meet up at, in this case it is Central Perk coffee shop. By looking at this picture you can get an idea about the groups inside the group of friends for example Joey (left) is your typical New Yorker, Ross and Rachel (2nd and 3rd in from the left) are the on and off couple, Chandler and Monica (2nd and 3rd from the right) are the married couple and Phoebe (right) is your typical dumb blonde. When looking at modern day sitcoms you can tell that they have taken some influence off Friends. For example How I met your Mother, straight away you can see there is a large group of friends, a mixture of male and female, roughly aged 30, which is very similar to the characters in Friends. The characters in How I met your mother all regularly meet in a pub called MacLaren's Pub, where as the characters on Friends regularly meet in Central Perk Coffee shop. Other things in the programme that match are things such as flashbacks, Friends often uses flashbacks in their episodes. This is normally to show how a specific storyline started off, for example when Ross brings Chandler home for thanksgiving dinner and he first introduces Chandler to Monica. 

  
(Above, How I Met Your Mother, MacLarens Pub)
(Below, Friends, Central Perk)






















You can see just by looking at the pictures that the layout of these two sitcoms are very similar. The characters all based around a table, in a surrounding where other characters can easily be incorporated into the storyline and somewhere for them all to discuss there feelings about different situations in the narrative structure to each other to give you an idea about how they are feeling.  

This sitcom uses six main characters that are all best friends. The friends live in apartments in the same apartment block and most episodes include multiple storeys about groups of characters. This is everything you can expect from a sitcom, love, arguments and comedy and so much more. 

This programme is not very diverse in the way it has cast its characters. I am not saying there's anyone who could play the parts better than any of these actors, just that there are no other ethnicities really involved in the programme. This may be because they all ready had all the characters planned out in their head before they auditioned for the actors. The only real change from an all american New Yorker is Joey the Half Italian, but this was not uncommon in New York at this time. The programme does show however use a lot of different ethnicities throughout all the series', for example Charlie, who starts off just working with Ross but then goes on to have relationships with both Ross and Joey, she is only involved in series 9 and ten. 

The show includes six characters who are all six stereotypes, the 'dumb blonde', who is Phoebe Buffay, A 30 year old masseuse that is a vegetarian, animal lover. She is also considered the weird one of the group. The one the used to be fat, which is Monica Geller, who is also the clean freak. The funny one, Chandler Bing, who's dry humour us is not always understood by his friend. Rachel Green the fashionable one who has a job at Ralph Lauren and is probably seen as the most desirable one of the group. Ross Geller, the clever one, Ross is a palaeontologist and this is used a lot in across all of the series' to make fun of him. And finally Joey Tribiani, The typical New Yorker. An out of work actor who spends his time watching TV and eating Pizza and trying to hook up with pretty much any woman he can find.

Overall this group of people are your typical mid 20's people. Don't really know what to do with themselves, Don't have incredibly stable jobs, most of them unlucky in trying to find love. And         


You can see the mise en scene of this programme show when you look at the characters apartments. For example Joey and Chandlers apartment resemble your typical males apartment, not overly clean, a football table, and normally pizza lying around somewhere. Where as when you look at Monica and Rachel's apartment it is very clean and tidy and everything is in its place which you can tell is Monica's doing as it matches perfectly with her personality. When you look at Ross' apartment you can tell what type of person he is just by looking around his apartment, for example he has a lot more art and books than the others and overall his apartment has a lot more sophisticated look about it, and the same for Phoebes apartment, her apartment really reflects her personality, a lot of mellow colours, art hanging on the wall and some weird things dotted about the room, for example a mermaid table.

The codes and conventions of this sitcom and many other sitcoms are very similar. A lot of them have limited characters and sets, for example in Friends they are mainly either in the coffee shop of in one of the characters apartment. They also have a catchy theme tune that will really catch your ears and draw you into it, with friends it probably has one of the most successful theme tunes of all time. A lot of sitcoms use canned laughter, which is where there is an audience laughter dubbed over the top of the show to seem as if it is a real studio audience watching the show live, this also is a very popular thing in many TV programmes. There is some catchphrases used in Friends, not all characters have one but there is the signature Joey Tribiani 'How you doin' which is used most commonly to start off conversations with any female that catches his eye. Then there is Janice's 'OH MY GOD', she is not in very many episodes but this is one of the most recognisable catchphrases of the programme. 

Friends uses many different methods of keeping the narrative structure alive. One of these methods is by using secrets, and then somehow someone finds out, this creates an alternate story within the bigger story. This is very recognisable during the episodes where the Monica and Chandler are trying to keep their love a secret from their other friends. Another way of keeping the stories alive is by introducing a part of the story that nobody had ever seen before that could change the way everyone looks at the story, for example when they all sit down and watch the video tape of Ross going to ask Rachel to take her to prom when her date does not show up. This is something from a long time before they get together in in the series and this re-sparks Rachel's love for Ross. 
 

In Friends, the characters are very relatable. The Male characters are all very relatable in many different ways, Joey for example is the one who is good with woman and really, that's about it. He is constantly dodging woman who has had experience with in the past and most of the time has funny little reasons why he dose not want to make contact with them again, one reason would be the very famous girl who stole food of his plate during a date. Although this is only a very small humorous part in the storyline, this is something that people can relate to and will remember easily. The Female characters are all very relatable to the female viewers as they are all going through the same problems as the viewers there age. They are all asking each other advice about boys and you can see in which ways they deal with situations, this is very relatable for girls as they probably deal with similar situations in the same ways as the characters.

The girls in the programme show a lot more emotion than the boys, well show their emotion more often anyway, this is good because it makes you feel how the character is feeling and really gets you emotionally involved with the programme. There are a lot of situations in the episodes that have really strong emotion behind them, a lot of these are based around Ross and Rachel, an example of one of these is when Ross comes back to the coffee shop to see Rachel, this is probably one of the most famous kisses throughout all of the Friends episodes.

 

Most sitcoms use small social groups, be it family, for example The Royle Family, School Friends, for example The Inbetweeners, people who live together, like Friends, and there are many more. In these social groups there a always very different personalities, this gives the programme the contrasts it needs to work well and stay unpredictable.
There are often one liners in sitcoms, in Friends in particular we would naturally look to Chandler to provide the awkward one liners that no other characters choose to understand or acknowledge. 
Throughout the series' you very quickly begin to figure out the personalities of the characters and you begin to be able to know how they will react to different things. You can see that there is never much conflict within the characters but when there is it is normally over something really funny and daft or over something really serious and something very emotionally driven. But in the end all the characters look out for each other and are fast to help when they can. 


This picture is of Rachel and Monica helping chandler get over a break up, where he has just seen his ex in a shop for the first time and does not know how to deal with it, this is very relatable for the female viewers. 

Throughout the series' you can see the characters mature and the narrative structure change with them. 



Although the characters change a lot throughout the series' there is always still the immature side of them that is very easily brought back out.

A lot of sitcoms choose to have their stories start and finish in the same episode, this is called a closed episode. Quite a lot of the friends episodes are open episodes which means that the story inside the episode is not concluded within that episode and carries on to the next episode. Some Friends episodes include flashbacks which makes Friends a non linear programme. A lot of the episodes have sub narrative inside the larger narrative structure that keep the episodes full, giving you lots to think about and making them exciting and fun to watch. 

Sunday, 12 January 2014

Video Games


'Shoot-em-up' Games

The game I will be talking about, well games, are the well known and loved Call of Duty games series. These games have been around since for more than ten years as the first game made its debut in October 2003. Since then this game has been a dominant force in the gaming world, from its 0.4 million sales of the first call of duty to the 7.5 million copies sold only on the first day of the 9th game in the series.

All ten of the Call of Duty games are set in different time era's, from world war 2, to a 21st century cold war set in the future. They all have a campaign mode which is made up of missions you can play on several different difficulties, on your own or with a friend. These missions are put together into one big story and on some of the games include the same characters, weapons and surroundings. 

On the 6th game in particular, Modern Warfare 2, there is a warning that comes on when you start the game to ask if you want to play a certain level in which you walk through a airport with a gun and you have to kill all the civilians you can see. This was even discussed in the house of commons by Labour's Tom Watson who said it was 'No worse than scenes in many films and books'.


(Photo taken from mirror.co.uk)















Obviously with the game having an impact on this many peoples lives the questions have been raised, are these 'violent' games making the players violent outside of the games?. I have looked all over the Internet for an answer to this question but the responses are very mixed. Here is part of an article from Huffingtonpost.com, the article is entitled '8 Ways Violent Games Are Bad For Your Kids'. This was the 5th reason, 

'Resolve Conflicts through Violence. Violent video games show kids how to express themselves physically, in a violent way. It's already way easier for a child to push another child when they're angry than to express their emotions and resolve a conflict through words. My boys have their fair share of quarrels, but I don't want them to learn they should resolve conflicts by hurting each other'. 

When reading this I can see where she is coming from, but the whole idea is slightly far fetched. If a child is brought up to believe that something that happens in a game is acceptable in real life it is the person who has taught them that who should take responsibility. When I was brought up watching my older cousins and friends playing violent games such as Call of Duty it was pretty much common sense that although I did enjoy the games and enjoyed playing with toy guns etc that the type of behaviour and actions shown and used in the games simply were not not acceptable in the society that we live in. 

In some cases there have been times where people have pointed the blame at Call of Duty games for horrible attacks in real life. For example Adam Lanza, who was responsible for the Sandy Hook elementary shootings. As soon as I searched for the Sandy Hook Elementary shootings and clicked on one of the first links there was a quote from his father that said he spent hours in the basement of their house playing Call of Duty, which I thought wasn't that bad as that isn't really that abnormal for a 20 year old boy. I then proceeded to look through some of the photos and videos that were posted along with the article on Dailymail.co.uk and was shocked at what I saw. 

The videos consisted of walking through his house and showing the evidence that was used. His wardrobe was packed with varieties of ammunition, a Rifle and other bags of gun related equipment. There was also a photo posted of a small child dressed in camouflage holding a gun, with guns and ammunition in the background. This indicated to me that this particular person was heavily interested in guns and violence etc from a very small age and the Call of Duty games didn't really add to his obsession with guns and violence that much. It is stupid to point the blame at a game when someone has been brought up with guns around the house and an obsession with guns from even before these games were in production.  


       
(Photo from dailymail.co.uk)














There are different types of audiences, passive audiences who are people who dont really have any input on the radio/tv programmes they are watching and listening to. They just believe anything that people broadcast without questioning it, looking at the source of their information or looking for other evidence about the story. 
Then there is the active audiences that actually question the information they are hearing and actively partake in the information.

The hypodermic needle theory is the when the media inject information directly into the audience. this theory suggests that the media can  influence a large amount of people directly and deliver a specific message to trigger the response they are looking for. This theory is sometimes called the 'Magic Bullet Theory'.

The evidence that this theory works that people just automatically believe anything they hear that is broadcasted on national media. For example there was a radio broadcast of war of the worlds and people who were tuning in half way through the broadcast believed it was a real alien invasion, this even lead to some people committing suicide. This is why being a passive audience is bad. Being part of an active audience is becoming more common as social media is growing and major broadcasted news is becoming more commonly using false information or miss interpreting information.

There is also a theory known as the uses and gratifications theory, which simply means that the user searches out a specific media type to full fill their needs and be satisfied with what they are doing. This theory suggests that the user plays an active role in the communication process and are goal orientated whilst they are using the media, this applies to many different categories of media and other subcategories within these categories.  


Tuesday, 10 December 2013

Audience Theories


The Hypodermic Needle Theory

The evidence that this theory works that people just automatically believe anything they hear that is broadcasted on national media. For example there was a radio broadcast of war of the worlds and people who were tuning in half way through the broadcast believed it was a real alien invasion, this even lead to some people committing suicide. This is why being a passive audience is bad. Being part of an active audience is becoming more common as social media is growing and major broadcasted news is becoming more commonly using false information or miss interoperating information.

Monday, 18 November 2013

Tabloid Vs. Broadsheet


Tabloid Vs. Broadsheet 


In this assignment we will be comparing the codes and conventions between a tabloid and broadsheet which is not very hard as both of the papers are layed out generally in the same order but they are aimed at a different classes of society, and obviously different classes of society react to news differently. For example the rise of gas prices make the front page of The Sun as this change will have a large affect on the lower of the UK classes whereas it is page 8 in the Daily Mail, this is because it is not going to have as much as an effect on the ABC1C2 Adults social class which is the Daily Mails biggest audience compared to the sun who's prime audience is the 25-50 age category and these people are scattered across the different social class.


















The above audience profile was made for The Sun.

Immediately by looking at the front page of the sun you can tell what social category it is aimed at as it offers 2 for 1 days out and asks the question 'One of these woman has had 180 lovers. Another just two... Can you tell?'. By looking at this front page you can tell that the audience fir this paper is amongst the lower classes of society because the this class of society will benefit more from a 2 for 1 day out deal and might want to know who has sept with 180 people. The main story on the front page is the 9.2% rise in gas prices entitled 'YOU GOT THE POWER' which is not exactly a very well thought out headline.




























This tabloid appeals to its audience very well as for men it has all of the most important sports news, which a lot of men will buy a news paper purely to read. This particular tabloid includes a topless model on page three that varies every week which will also help to draw a large male audience. This tabloid also includes a 2 for 1 day out voucher which will appeal to their audience because the audience is mainly lower social scale that may not have the money to go to them places. This could also hint that the audience are family orientated people with children and a partner. These vouchers will also increase sales and might increase the average amount of readers. On the Daily Mail there are no vouchers or offers, showing that the audience is of a higher class and does not care about money off vouchers and prefer broadsheets to simply tell them important stories that are currently in the news, this is also shown by how little pictures and bright colours there are on the cover of the Daily Mail. 


Market research suggests that the average income of a typical Sun reader is around £22,000 a year whilst the typical Daily Mail reader is has an average of around £50,00 a year. I would say that the typical reader of the sun could be Psycho graphically profiled as resigned, struggler or mainstream. I think this because there is are many things offering reduced prices pretty much every week, and one of the main details of the mainstream psycho graphic group is 'Favouring big and well know value for money family brands' and the sun is offering many value for money coupons/vouchers a lot of the time. 























I would also say that the Daily Mail readers fall more into the category of succeeder as the daily mail supplies all of the most important news about politics and what is happening around the world, things that people who read the sun will not be that bothered about or wont even know it is going on in the first place.  
Even disregarding the topics of this issue you can tell straight away that it is not an incredibly serious and intellectual tabloid, as it does not offer a lot of information, it includes lots of bright colours and a large vaguely worded headline and images. Where as on the front pages of Broadsheet news papers such as the Daily Mail there are better worded headlines, less pictures, less bright colours and a lot more writing. Just by looking at the front cover of the daily mail you can instantly recognize the audience and who it is aimed at. 


























By looking at this front cover you can see straight away all of the text that is on the page, it is almost a full article compared to any text on the front page of The Sun. This is because  the majority of the target audience for this broadsheet paper falls into the ABC Adult social class. This hints towards that they will have a bit more interest in reading longer articles about more important events in the news paper. The target audience for this broadsheet will be people who want to know more important news about the world and politics. Although the sun and other tabloids will provide some information about the world and politics you can tell by one of the sub headlines 'one of these woman has had over 180 lovers' that politics and world news is not necessarily first on their list of priorities. 

Also by taking a glance at this paper you can see straight away it does not have brightly coloured images dotted around the page and large headlines that fill pretty much half the page.  


(Left - The Daily Mail)
(Right - The Sun)
















If you compare the two pieces of text next to the headline on the front page of both the sun and the daily mail you can see that the daily mails is over double the amount of text that the sun has. 

The papers can use social media to gain quick free feedback from their audience. This is very easy do to and easy for the audience to complete. They can also send out surveys through the mail which may be easier for the older sector of the audience to use as they may not have access to the internet, or may not know how to use the internet to complete the surveys. 

Tuesday, 15 October 2013

How producers define audiences


How Producers define Audiences

Producers define audiences by dividing them into seven different categories. These categories are:

  • Resigned - These are the people who are ridged, strict, authoritarian and chauvinist values, oriented into the past and to resigned roles. Brand choices stresses, familiarity and economy and are normally an older person.
  • Struggler - these are people who feel Alienated, disorganised with few resources other than physical or mechanical skills. Heavy consumers of alcohol and junk food and lotteries and trainers. Brand choices involve impact and sensation.  
  • Mainstream - Domestic, conformist, conventional, sentimental, passive, habitual. Part of the mass, favouring big and well known value for money brands almost invariably the largest 4Cs group (average demos)
  • Aspirer  - Materialistic, acquisitive, affiliative, oriented to extrinsics image, appearance, charisma, persona and fashion. Attractive pack more important than quality of contents. (younger, clerical/ sales type occupation)   
  • Succeder - 
  •  
  • Explorer
  • Reformer 



Audience Research

Audience research is very important for the media sector because if it was not carried out how would producers know what to produce and what people want.  Audience research in profiling audience’s gender, age, location, employment status and many more things. This has an effect on the type of things people want. People producing a programme could look at the regional viewing figures and see that people in a certain area are watching more reality TV than another region. Meaning that they could aim more reality TV at the area that are watching it the most because there is a lot of chance that the people that are watching reality TV in that area will start to watch the new reality TV show.  That is a basic outline of why audience research is important.

Audiences are profiled in several different types of ways; these are only some of them:

·         Age

·         Gender

·         Sexual Orientation

·         Regional Identity

·         Socio economic

·         Interests

·         Mainstream

·         Alternative

·         Niche

This sort of information is split into three different sections:

·         Demographics

·         Geodemographics

·         Psychographics

Here are a few examples of the different things aimed at different groups:

Age –

 You can tell that this magazine was designed completely around children as soon as you look at it because of the bright colours and the amount of cartoon characters on the front cover. This also includes a section on David Hamilton because if the children have something to read that is a bit more mature than what you will expect it will progress their reading skill.

 

 

 

 

 

 

Gender –

This magazine is clearly aimed at woman with a very wide age range. You can tell this because it has used a major celebrity on the front who has just announced she is going to have twins which is probably going to be more exciting for woman than it is men. They also have used sever different types of celebrities from A List celebrities to the royal family; this will draw a very wide variety of people into the magazine.

 

 

 

 

 

 

 

 

Sexual Orientation - 


Magazines like this are aimed at people with a specific sexual orientation, the most obvious way to find this out is to take a minute to look at the picture on the front of the magazine you can see that the two people who are on the front are woman hugging each other. Also in this particular issue they are trying to make ‘Fat’ look glamorous and sexy. With a magazine like this one which is aimed at homosexual woman you clearly wouldn’t put a picture of a topless man as the readers would not have any interest.

 

 

 

 

 

 

 

 

Niche  -

Niche magazines are magazines that are aimed at a smaller audience than for example a mainstream audience. These magazines are things like fishing, sewing, knitting and other magazines that do not have a very wide audience group.

 

 

 

 

 

 

 

 

 

Demographics

Audiences are profiled so that the people carrying out the research can see what types of people are watching what types of shows. For example people who have no job or only work on a night and are in the house in the day time will watch more daytime TV programmes such as Jeremy Kyle than someone who works nine till five, five days a week. Obviously niche programmes will not have as much coverage on the radio or television as mainstream programmes as there is only a smaller market for the niche programmes compared to mainstream programmes such as Coronation Street which is on several nights of the week on a very popular channel where as some other programmes are only on once a week or so and are maybe on some of the less popular channels.  

Socio economic classification

Explain

 

Producers want to aim advertising more at the social grade A B C1 because they will have a higher income therefore more money to spend. – ATTRACTS MORE ADVERTISING REVEN5+

UE

Whereas on the opposite end of the scale producers will put on advertising for things more suited to the people viewing.  Example-

 

 

AGE GENDER

·         Geodemographics

·         Psychographics

Researchers carry out their research on this information in several different ways. They can either use qualitative research (information that focuses more on the quality of the information such as a focus group or a one to one interview) or quantitative research (research that focuses more on getting the most people involved as possible, this could be carried out as an online survey or a survey handed out in the street, anything that will generate a lot of responses because this will give the researcher a wide variety of answers).

You can find a lot of different information on websites such as BARB which holds the viewing figures of pretty much every TV channel and programme from 1998 to the present day.